Reinhuber teaches and researches as an assistant professor at Nanyang University in Singapore since July 2014. In 2013, she was awarded a practice-based doctorate degree in media arts at COFA, Sydney, suggesting the term 'Counterfactualism' as a new category for the arts and humanities, dealing with the retrospective analysis of turning points in life.

In her current artistic research, Elke Reinhuber investigates on the correlation between decisions and emotions and explores different strategies of visualisation and presentation by extending the boundaries of photography. Her fields of research include:
- Counterfactuals in Media Art
- Immersive Environments
- Virtual Reality
- Augmented Reality
- Imaging Technologies (Phasmagraphy)
- Expanded Photography
- Representation of Cultural Heritage
- Sustainability and Environmental Issues